Lessons Learned: California State University, Long Beach (CSULB)

Organizers of the project report – The name, The B-Word Project, worked. It begged the follow-up question, “What is that?” and later, became easy shorthand for those events. Students on campus have been overheard saying, “That’s a B-Word thing.” The name sounded edgy and seemed to resonate with CSULB students.

As a mechanism to make the campus aware of the Carpenter Center, the B-Word Project’s colorful, provocative banners placed throughout campus worked. On such a large campus, to be able to mention the B-Word Project anywhere and have everyone nod their heads in recognition is an almost un-heard-of feat. Of course, every sword has two edges. Some of our Steering Committee faculty members heard complaints from their department colleagues about “your” banners being inappropriate or too provocative. This was one of the first signs that we were doing something right with our censorship initiative!

Find out what worked and didn’t work in the B-Word Project at California State University, Long Beach ›